Jugaad: More Than a Definition

by Pier Marton | Dec 7, 2010 | Art, Asia, Eco, Future Tech, Humor, Ideas, Idées, iPhone, Objects, Photo

An iPhone is much more than a phone… our bodies, much more than bodies, and much more than their parts.
As Alan Watts would say “what is this thing: ‘hand’?”
I say: “What is this thing: ‘art’ or ‘me’?”
Beyond words and definitions. Life is definitely elsewhere.
Enter the complexity and don’t turn back!
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A Hindi slang word, jugaad (pronounced “joo-gaardh”) standing for an improvisational style of innovation, driven by scarce resources.
Hybridity for the sake of a will/can-do philosophy.
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Being picked up as the latest management fad by Gartner, Goldman Sachs, Kellog, Cambridge University, CISCO, and the Ross school of Business, these are age-old lessons about re-thinking.

News & Olds

BREAK THE SURFACE
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To ride the unbalance* between:
1. excellence and a kind, singular and porous identity that contains some of the scruples, humor, humility, musicality & the beauty of a harsh and confusing, yet benign and rich reality – away from distractions.
2. the stupidity and blindness of complacency, violence, injustice, pretense, egos, short-term… wishful… and group “thinking,” and empty talk – in all of their surprising embodiments. And the false sense of fullness all of this provides.
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An appeal for a world NOT so caught up in anthropo/ego/euro/ethno/oculo/esthetico -CENTRISM.
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1. Beware of those who claim to be strong – they are often dangerous.
2. Unmask the hoax of “centrality” – ask an “EX-centric” for assistance?
3. Perceive the arrogance of normalcy: everybody, in one way or another, is handicapped… which brings us back to 1.
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*Not unrelated to “There is beauty and there are the humiliated. Whatever difficulties the enterprise may present, I should like never to be unfaithful either to the second or the first.” — Albert Camus